Case Studies

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An iconic source of knowledge about the world around us, National Geographic created an exciting new way to explore far-off lands for a demographic that is often overlooked when it comes to world travel: children.

  1. The Premise

    National Geographic was searching for a way to broaden the geographic horizons of school children. Their goal was to create an exciting new way for kids to get out of the classroom, explore the rest of the world, and learn about geography in a tactile format that they could see and feel. The project was intended to promote geographic literacy, ignite a new interest for exploration in school children, and to help them engage with other countries across the globe.

  2. The Big Idea

    Create giant traveling maps where children could physically interact with a geographic space on a massive scale.

    The maps would be the size of a basketball court, big enough for an entire classroom to run around on, play games, and chart new territory. Through interactive activities that take place on a scale large enough for children to actively engage with, they could come to understand geography in a new context under their feet as opposed to sitting at their desk.

    By partnering with schools across the country, National Geographic would work with teachers to bring the maps to the classes, saving on costs to the school by allowing them to use them on an as-needed basis rather.

  3. The Plan

    We began working with National Geographic to bring this big idea to life. In order for the maps to be a success, they needed to be:

    1. Large enough to be engaging
    2. Easily transportable
    3. Very high quality so that they wouldn’t come apart in transport


    In order to ensure these three needs were met, we worked closely with National Geographic for to find the perfect size and materials.

    1. The maps would be 25 by 36 feet, large enough for a classroom of kids to comfortably play on.
    2. The maps could be rolled easily into a specialized map carrying cases that we engineer container that wouldn’t take up too much space in storage and be easy to deliver to the schools.
    3. The maps would be printed with ink on vinyl, and incredibly high quality material, that wouldn’t be damaged in transport.
  4. The Result

    These maps have now been in circulation in various school systems for over two years, helping kids gain a new curiosity for traveling the globe. They are paired with activities and games that incorporated physical movements in order to help them learn the names, location, and culture of new places.

    We have even sent the maps as far as the Middle East, where National Geographic is working hard to further education. We are working with National Geographic to help them further their mission around the world.