Dryhootch, a Milwaukee-based non-profit, helps veterans and their families through the difficult process of returning home from war. One of their key initiative is built on a simple but powerful idea: a coffee house where veterans can come for a free cup of joe and reconnect. They just needed to get the word out to the community and raise the funds to keep the mission going.T
DryHootch, a client of Cramer-Kasselt Advertising, launched a local initiative to give war veterans a way to reconnect with their community. In order to counter the connection between PTSD and alcoholism, DryHootch opened a local coffee house where they can come with their families to enjoy coffee, music, art, and community. Soldiers can learn about programs to help them with the transition from other veterans who have gone through the process before.
An advertisement in the middle of downtown Milwaukee that would catch everyone’s eye, spread the word about Dryhootch’s services, and raise funds for returning soldiers.
We began working with Cramer-Kasselt and Dryhootch to create the advertisement in a way that would catch plenty of eyes but not damage the building. The ad needed to be:
Normally, to install such a large piece would require drilling holes in the building and filling them in again once the piece was taken down. However, Dryhootch wanted to avoid harming the building in any way. So we put our heads together and came up with a new idea:
Dryhootch’s advertisement is now on display in downtown Milwaukee. Once their run is up, it will be easy to remove the advertisement and leave the beautiful building completely unharmed. Dryhootch has been able to raise funds and spread the word through the advertisement and offer the services and community to veterans that our so essential when welcoming them home from overseas.