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Case Studies

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Overview

Don’t Mess With Texas, an organization that fights littering and pollution across the Lone Star state, needed some eye-catching new visuals to kick-off the start of their new brand designed to appeal to a younger audience.

  1. The Premise

    In April 2013, Don’t Mess With Texas was preparing to launch a new brand campaign focused on reaching people between the ages of 16 and 34, those who weren’t born when DMWT was founded. At the center of the campaign was an eye-catching array of trash cans, each colorfully decorated in red, white, and blue, and with a clever tagline stamped across. “Contributions Gladly Accepted,” and “I hate that empty feeling inside,” were a few, each cleverly designed to give Texans a call to action and encourage them to fill ’em up.

  2. The Big Idea

    An interactive and exciting event that would bring the message on each trash cans to life.

    Rather than simply placing patriotic and clever trash cans across the state, Don’t Mess With Texas wanted to encourage their new audience to engage with the trash cans, and the message of not littering, visually and physically.

    So to kick-off the new campaign in style, Don’t Mess With Texas partnered with our long-time client, Sherry Matthews Marketing, for a press event at the Texas Capital building, complete with a penguin. But the main attraction? 13 dancing Don’t Mess With Texas trash cans.

  3. The Plan

    We began working with Don’t Mess with Texas to create these dancing trash cans. In order to pull of the event well, the cans had to be:

    1. Flexible enough to be wrapped in a circle
    2. Sturdy enough to maintain their shape during movement
    3. Large enough for a person to fit inside

     

    To meet these needs required some creative and out-of-the-box printing techniques.

    1. We printed them on Styrene and then attached velcro (very strong velcro) on the ends.
    2. Then, we wrapped each print around hula hoops to give them their sturdy and circular shape.
    3. The final size of each can was easily large enough for a person to dance comfortably.
  4. The Result

    Aside from a penguin, the dancing trash cans were a success. Now, Don’t Mess With Texas has strategically placed 300 trash cans around the state, each with an gentle and clever invitation to fill them up.